Business and Market Development
Business development is a combination of strategically analyzing market opportunities, identifying and satisfying customer needs, and promoting your company's services in order to grow your business. Market development is an important piece of making business development work. It consists of laying a foundation and creating an environment for new products and services that electrical contractors can provide outside traditional industry boundaries, and then leading contractors into new markets where profit margins are strong and expertise and innovation are rewarded.
It involves challenging existing business models, and it means expanding and evolving with shifting customer demand to stay relevant in the emerging market.
NECA works with contractors, building owners, developers, manufacturers, LMCC business development staff and NECA chapters to produce training programs, tools, publications and promotional material that position NECA contractors as a customer's full service energy solutions provider.
NECA Newscast - November 2011
Were you at NECA 2011 San Diego? Check out the re-cap! We say goodbye to NECA Field Reps, Biff Jones and Jim Lewis. Also - NECA highlights a new online tool for contractors, NECAWORKS™ in an exclusive interview with NECA's Rob Colgan and EEM's Shelley Keltner and Jack Russ >>
